Vector on the booze

Test Tube Products – who make Quivers drinks in a test tube on sale in many bars on clubs – asked Vector to conduct research in March 2010 with young drinkers to identify how they drink the Quivers in comparison to beers, spirits including shots, and wine. The on-street survey produced some graphic results on alcohol consumption and attitudes to drink amongst the 18-29 age group, and revealed an array of indicators to show the clear positioning of Quivers in relation to their overall night out.

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